VP of Marketing Communication, Ericsson Indonesia Hardyana Sintawati said, there are a number of formulas that can be offered to the mobile broadband business is mutually beneficial for both operators and customers.
"The formula that we offer can be spelled out very pampering customers, because of its versatility and very profitable," said Hardyana in the seminar "Rethinking Data Services: Understanding Consumer Insight", at Hotel JW Marriott, Jakarta, Wednesday (12/07/2011).
For example, customers are provided with access to select features like data services and are free to use it on any device connected to the Internet.
Then, loyal customers are also given incentives to stay happy while using the service. On the one hand, the convenience of these customers will continue to maintain average revenue per user (ARPU) for operators.
Another formula is to offer an exciting program according to specific customer momentum.
Director of Planning and Resource Tool Post and Informatics Kemenkominfo, Titon Dutono warned, demands for increased quality or affordability of broadband services requires the development of new infrastructure to ensure the availability of bandwidth (bandwidth) are adequate.
He said the current government plans to accelerate the development of backbone networks and pattern-based backhoul PPP (Public Private Partnership) by utilizing the funds USO (Universal Service Obligation).
As for network access will be served through 3G and WiMax technologies that work in the frequencies already allocated and assigned.
"Along with the development of infrastructure is certainly more important is the development of content that comes with an interesting application, which in turn will raise the company's business valuation," he said on that occasion as well.
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