According to Executive Director LPPMI Kamilov Sagala, the results of research on 100 users of telecommunications which consists of a variety of background states, the majority of respondents considered that the present tariff be given still expensive.
"As many as 81.25% of respondents asked for reduced rates for data access," ujarnnya in the final year seminar "Rethinking Data Services: Understanding Consumer Insight", at Hotel JW Marriott, Jakarta, Wednesday (12/07/2011).
Expresses, the user wants to limit the maximum rate reduction of up to Rp 50 thousand per month. Furthermore, all respondents wanted the network quality and customer service should be better.
While the ideal speed desired for now, the majority did not expect to be flown over 1 to 10 Mbps, but quite simply a dedicated 512 kbps but still without a break.
"Currently the majority of customers prefer to subscribe to data services with unlimited pattern (88%). The average expenditure for data services is $ 50 thousand to Rp 100 thousand. Although there are also over Rp 100 thousand, but studies have found no respondents who expenditure per month on top of $ 500 thousand, "said Kamilov.
While related to the quality of service, between adequate and good ratings were given equally by respondents (43.7%). While the more dominant respondents say that customer service operators in the category of bad service (43.75%), as well as billing systems for data services, where that claim is more problematic dominant (43.75%).
Operator response
Responding to research LPPMI, Chief of Corporate Services Indosat Indar Atmanto tariff reduction rate data services such as customer requested must be done carefully. Therefore to avoid Scissor effect, where the traffic increase is not accompanied by the revenue that can be achieved.
"Data is the savior of the industry saturation market penetration. We must be careful to treat this service. We must have an innovative mindset in which content is used as the motor and changing the infrastructure-based Internet Protocol (IP)," he said.
Director of Technology, Content & New Bussines XL Axiata Dian Siswarini explain, for the problem of quality of data services operator to apply different standards according to customer consumption patterns.
"The difficulty operators meet the expectations of customers is that they still feel the price should be lowered, but when compared to the data rate in Indonesia is already the cheapest in the region. Actually, the customer needs is a stable connection," he said.
While Director of Sales of the Axis Telekom Syakieb A Sungkar say, as operators are positioned to challenge the incumbent, is a reasonable entry into the market with cheap rates.
"We are relying on cheap rates to pursue customer volume. But this is only the beginning steps, forward still we will give priority to quality," he said.
Deputy CEO smartfren Djoko Tata Ibrahim said, actually there are many segments of users who can afford expensive with the terms provided better service quality.
"As a technology-based telecommunications service providers a reliable EV-DO in Indonesia, smartfren has presented a variety of intelligent solutions to address the high increase in public demand for quality mobile broadband services at affordable costs," he said.
Still in the occasion, EVP Marketing & Product Bakrie Telecom Ridzki Kramadibrata reveals, in fact only 2% of the total access of data to 'download torrent' could hit the operator's revenue.
"I think the thing to do is to educated customers to access the data wisely. Problem tariff, this can be arranged with the pattern of packaging," he concluded.
by;detik
0 komentar:
Post a Comment