According to Director of Sales of the Axis Syakieb A Sungkar, low fares just positioning or initial step of the operator to enter an already tough market competition.
"Once the company is mature and has an ideal economic scale in the industry, slowly we will talk a premium service," he said on the sidelines of discussions end of the year at the JW Marriott, Jakarta, Wednesday (07/12/2011).
According to him, has a large volume of absolute terms in the cellular industry to be calculated not only by fellow entrepreneurs in the industry, but also the investors.
"When operators have the customer volume corresponding to a certain economic scale, it was easier to negotiate not only with the associated interconnection operators, vendors about purchasing the device, but also banks for financing," he said.
Expresses, the current conditions in the Indonesian telecommunications industry is that too many operators, which led to the decline in tariffs and EBITDA (Earning Before Interest Tax Depreciation and Amortization).
"The only way to survive is the presence of cost leadership and efficiency. Step Axis is right for this to flourish because of efficiency already executed ranging from infrastructure development and HR (human resources)," he said.
Based on the record, Saudi Telecom Company (STC) as the holding company has committed U.S. $ 2 billion to develop the Axis, with equal or U.S. $ 1 billion of which was allocated to develop data services.
So far, the Axis had spent U.S. $ 300 million for the development of the data. The remaining amount of U.S. $ 700 million will be invested within a period of eight months starting in November 2011.
Funding of U.S. $ 300 million it has also been used to modernize the network infrastructure, including building and the provision of five thousand BTS tower which was opened tender since last October.
Huawei plans to provide 5000 base stations for the Axis until 2013 that an investment of U.S. $ 500 million, while Ericsson build 1,000 base stations by the end of 2012 with an investment of U.S. $ 60 million.
Axis currently has about 15 million subscribers. Revenue in the quarter III/2011 rose 267.9% to Rp 943.37 billion compared to same period last year. About 30 percent of turnover data supplied by the service. In 2012 contribution of data services is expected to increase to 35% to 40%.
"Data services still has great potential, therefore we will continue to Geber. Axis does not want any war in the service data rates. We only penetrate the market in accordance with the steps from the beginning when entering the market as I described earlier," he explained.
by;detik
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