Demikan projections presented Manish Chopra, Director of Marketing and Operation of PT Microsoft Indonesia.
"The Internet is expected to become the second largest advertising medium in the world in 2013, replacing the print newspaper," he said through a written statement on Monday (21/11/2011).
He also said that ad spending trends in the global online media continues to experience rapid growth. Shopping value currently estimated at USD 80.2 billion with a growth of 17.2%.
Activities through online media advertising will encourage the Asia Pacific market position to the sequence number two under North America, with a predicted sharp rise in ad spending to reach $ 34.6 billion, or around Rp 312 trillion in 2015.
"This will increase the share of advertising pie to 26.2%," says Chopra further.
With the advertising portion of a quarter of whom have been sucked internet, this trend, he said, would play a very important role in the growth of ad spending in the mass media in general, especially in Indonesia.
Opportunity was also trying to use Telkom, which took Microsoft. According to Indra Utoyo, Chief Information Officer of Telkom, there is a market that is open to targeted by online advertisers, and the market would come from Internet users and the young age of childbearing age.
"Sixty-four percent of Internet users in Indonesia, or about 28 million people, is the age group 15-19 years," he said.
Telkom Group alone has 132 million potential consumers who are judged to be worked as a business area of online advertising in the media center dibesutnya with Microsoft.
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